lifestyle
Preppy heritage, accessible price
An affordable wardrobe for every occasion
A symbol of fight against cancer
Vintage, the highest quality workmanship
The highest standards of luxury and technology
Fresh, irreverent spirit with denim
Heritage excellence in the world of golf
Cool and rebellious, vintage varsity
Ralph Lauren has established competitive positioning in the
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
Hyundaicard S, (2004) ,Hyundaicard V (2007). They also held the ‘Hyundaicard super match’ which is sports marketing series since 2005, and served shopping, leisure, education, trip, concert service by launching PRIVA which is a lifestyle service. Hyundaicard cooperated with General Electric Company in 2005. Asset of Hyundaicard was 3,730 billion won, net income 281 billion won, and sales
1. 싱가포르 개황
자연보다 더 자연스런 인공미를 가진 나라, 적도 부근에 있기에 태풍과 지 진이 없는 천혜의 나라로서 싱가포르 는 말레이 반도의 남쪽 끝, 인도양과 남중국해를 연결하는 길목에 위치해 있으며 적도 북쪽 137km 지점에 있다. 국토 전체 면적은 697.1㎢로 서울 (605.5㎢)보다
Well-being Trend
■ 주 5일제 실행의 정착화로 인한 새로운 생활 패턴 지속
■ 지역별 고령화/고령/초고령화 사회 진입으로 인한
평생 취미를 통한 시간 활용
■ 개인의 삶의 변화에서 가족단위의 삶의 변화로의 이행
▶3조 MISSION : 위의 Influence를 바탕으로, 소비자들의 needs & wants를◀
만족시
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
Ⅳ Situation Analysis
1. Environmental Analysis
- Alcohol under pressure
In 2013, the WHO will report on progress of the implementation, which could lead to calls from Member States for a stricter Global Alcohol Strategy because implementation is considered to be too slow or inadequate. Likewise, it is getting much harder for alcohol industries to survive. This pressure is happening not only
position weight farther behind the clubface to boost MOI and produce a higher launch angle.
Equipment manufacturers had looked to adjustability to differentiate their product lines from competing brands. Custom fitting had become very important as golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nickent Glof all launched series of drivers that allo
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines